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Sheffield to Splash the Cash on Pets at Christmas

Added on: 17th December, 2018 by Naomi_48974

Sheffield to Splash the Cash on Pets at Christmas

Last Updated:
Mon, 17 December 2018

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Pet owners in Sheffield are set to splash the cash on pets this Christmas, with 67 per cent admitting to buying their four-legged friend a gift, according to research released.

A study of UK pet-owners* commissioned by experts in raw and natural pet food, Natures Menu, has revealed the average amount people in Sheffield will spend on canines or felines during the festive season is between £10 and under. However, over 5% in the city will splurge over £50 - more than what they spend on a relative!

The top five gifts for pets in Sheffield this Christmas are:
1. Favourite treat (52%)
2. Soft or squeaky toy (47%)
3. A tasty meal (26%)
4. A new bed (21%)
5. Ball/ outdoor activity (15%)

Melanie Sainsbury, Veterinary Educational Manager at Natures Menu, said: “The research shows that our dogs and cats really are part of the family, with such a high proportion of pets in Sheffield due to find a gift under the tree this Christmas. However, it’s important that we buy the right gift to make them purr with pleasure or wag with excitement!

“Just like us, some pets are known to put on weight over the Christmas period, therefore presents which encourage exercise are always a hit for health and wellbeing. Always ensure that whatever item you purchase for your pet, they are always monitored whilst playing with it and be sure to remove any damaged or broken toys immediately to prevent any emergency trips to the vets over Christmas!

“With over half of owners in Sheffield giving their pet their favourite treat this Christmas, it’s important to buy from reputable companies. A treat doesn’t have to be Santa shaped or sugar laden – natural un-cooked bones, chews and high meat chunks are usually most welcome and no matter how wide those puppy eyes get, never chocolate, mince pies or Christmas cake.”

Natures Menu pet food is packed with real, human grade meat and perfectly balanced to meet your pet's nutritional needs. Its vet approved complete meals are free of added sugars and flavour enhancers and contain absolutely no fillers, meat meals or meat derivatives.

For more information about Natures Menu or to order healthy treats and a festive dinner for your dog or cat delivered in refrigerated vans to your door, visit

*Research by The Leadership Factor conducted in November 2018 with 1,000 UK pet owners.
**PFMA pet population survey 2018, 17 million cats and dogs in the UK

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